Taking Leverage over the Automotive Business


The automotive industry has been booming for the past several years as man’s insatiable taste over its design and functionality have to be continuously met.

Recently, renowned sales manager, Richard Shamoon has shared some of the principles he abide by that made him a successful key person in the automotive industry.

You too can be successful in this industry as well. If you are a career driven, personally motivated and a very passionate person, then you are on your way to being your own Richard Shamoon.

Here are some key points that one must remember when entering the automotive business:

Know your product

As with anything that you sell, you must educate yourself deeply with the product you are promoting. Know the ins and outs of it, be prepared to answer your client’s queries and be ready for your rebuttal should you been declined.

Know your client

A great sales person always asks and always listens to what his client has to say. Assess your client’s needs, wants, capability and lifestyle so you will be able to introduce a perfect vehicle suited to him.

Expect to be rejected, but prepare a rebuttal

You won’t always have to make a sale in your first pitch. There are clients who will definitely reject your offer. This should not discourage you but rather should challenge you to come back with a strong rebuttal that will convince your client to buy your product. Make him see the benefits and features of the vehicle you are selling.

Emotional selling

How often do we buy a product because its advertisement touched our hearts? Let’s admit it. There are a lot of times when we buy something because our hearts tell us it’s good for us. There’s nothing wrong with tugging at a client’s heartstring every now and then, as long as you still apply the first three tips above.

With these tips in hand, you now have control over your business. Go ahead and make that first sale today!


Automotive after sales – an article by Richard Shamoon


With profit margins in the new car sales business undergoing continual erosion, high revenues no longer equate automatically with high profits. After knowing and investing in automotive Richard Shamoon knew about its actual marketing strategies.  So, as a result, the new car sales business makes only a small contribution to profits. In fact, the after sales business, long time neglected by automotive OEMs in their business strategies, achieves a significantly higher ROS and is often the most important profit pillar. In Germany, for example, the after sales business generates more than half of profits while accounting for only 23% of revenues (including passenger cars, SUVs and light commercial vehicles). Based on a global growing car fleet and an increasing average fleet age in mature markets, market forecasts show a strongly growing after sales market volume from worldwide 412 bn EUR in 2007 to 718 bn EUR in 2015.

This growth is mainly driven by the rapidly growing service demand in emerging markets where new car sales boost the need for after sales services. The highly profitable after sales business attracts new market players, which enter the market with innovative business models. Today, the after sales revenue is divided between four main after sales service provider groups: OEMs, independent garages, service chains and the do-it-yourself-segment. Many mature automotive after sales markets, with the exemption of North America, are similar to Germany where the OEMs are still predominant with more than 50% market share. In the emerging markets (e.g. Russia), grey market after sales services are strongly established and represent the most important pillar of low price services. On the other hand, there is a noticeable demand for high quality services.

As high quality service substitutes still are widely missing in the emerging markets, the OEMs could currently achieve a higher market share in these markets. Given a growing diversification of the after sales offering, the OEMs face a demanding challenge – maintaining their profitable after sales business in an increasingly competitive environment.

Richard Shamoon Best Used-Car Salesman


Richard Shamoon is one of the best used-car salespersons that you’ll find on any day. He combines his charm with great customer service. He will give you the best advice on exactly what you are looking for. You will then be advised of the various steps you will have to take in order to wrap up the deal rather fast.

A great sales person should give you an honest insight into whatever you’re trying to purchase. He is also a successful entrepreneur who has made a living out of selling second-hand cars. He has since earned a good reputation as a great salesperson. He has previously worked with Chrysler car dealership. Due to his professionalism, he propelled sales of cars he dealt with way above expectation.

 It is an art to become the best player to play with automotive market around the globe for value addition in sales. He mastered the art of selling quality products that kept the consumers coming back for more while bringing along new clients.

Richard Shamoon

Richard Shamoon is a stand out amongst the best business personnel who earn a living through offering pre-claimed auto’s.shutterstock_58075924ddd

Try not to be over-fixated on offering the item and do as such a lot of persuading to the customer. Rather utilize some inquiries with the goal that you prospect might be capable locate the genuine need of purchasing a utilized auto. Be entranced them and attempt to comprehend them really with the goal that you can settle the negotiations.

You should attempt to observe their state of mind and you can without much of a stretch inquire as to whether it is a decent time to converse with them. One of the errors that sales representatives make is talking a lot without paying consideration on how the prospect is responding. Guarantee that they are completely required in the discussion.

Answer Questions Inquired

When you are posed a question about the auto, answer quickly and afterwards proceed onward. Try not to accentuate on how awesome the auto is; it might show up as though there is some flaw you don’t need them to uncover.

Be Brief

Shun talking an excessive amount of and spotlight on vital points of interest as it were In the event that you have been sharp with the prospect, you may locate some key focuses utilizing their own particular words. Repeat the advantages they had shown they would need to get from the auto.

Welcome them to make a move

At long last, most sales representatives don’t plan the arrangement and they may wind up purchasing somewhere else. Guarantee that you straightforwardly demonstrate you are simply sitting tight for their reaction. Utilizing these basic tips, you can turn into a business person and not a customary salesman. Your shopper may tell you they want to think the purchase over In order to save the sale you must begin dealing and ask them, “If I could would you buy today?” Involve your manager in offering them a deal they can’t refuse. You may make several trips to and from the manager but it will be worth it in the end.

Automotive Skills


With regard to the automotive industry, success depends on developing a range of related personal skills. These skills enable you to work within a high pressure environment where the demands of time and the exact requirements of clients are very important. This article examines some of the automotive skills that Richard Shamoon can help you develop.


This is the ability for a learner to have sufficient knowledge for diagnosis of any failures that may occur in the cause of operating a malfunctioning vehicle, this entails identifying the cause effect in relation to automotive malfunction, synthesize data and offer solutions.


These are necessary skills to interact with fellow employees, supervisors and customers, they should relate in ways that conform with their social, cultural, intellectual and emotions. These skills help automotive operators to establish unity with customers and colleagues in clarifying, facilitating, coaching, consulting, negotiating and sharing.


This is the ability to work in small spaces, have hand to eye coordination and full range motion, perform diagnostic tests, testing achievement while standing or walking while constantly focusing on task in awkward positions.


Automotive operators should possess both gross and fine motor skills sufficient for providing repair techniques, operating equipment with manual transmission abilities. should have skills to calibrate, remove and install automotive parts that range from small, large, delicate and heavy.


Automotive operators should have auditory ability to help them coordinate with the external environment, audibly relate with coming vehicles and diagnose sound problems.


A visual acuity of 6/6 meters is necessary to observe, discriminate changes in color density, ascertain day and night vision to accurately tell liquid and wire color, read operator manual, observe road signs, gauges, scales and chats.


Following what Richard Shamoon wrote on automotive, these will help learners and professionals to have the ability to present professional appearance and implement measures necessary to maintain ones physical, emotional and mental health.

As a little Entrepreneur you likely wear numerous caps inside of your organization – Richard Shamoon

shutterstock_58075924dddYou’re the proprietor, yet maybe you additionally lead the deals and promoting activities. For those little entrepreneurs that have no representatives devoted to showcasing execution, their financial plan is likely little, and you might expect that the wrong promoting methodology could bring about your organization to pass up a major opportunity for the income required to take your business to the following level. Luckily, there are systems that can offer you some assistance with allocating your advertising spending plan and time to achieve the greatest number of applicable purchasers, said – Richard Shamoon.

As a little business, your time is most well spent executing showcasing effort that is hyper-focused on. Compelling advertising for little organizations implies achieving the right clients at the perfect time with the right substance. By minimizing the quantity of unessential customers you’re coming to and serving high-potential customer’s important substance, you’re advertising spending plans will go much further.

Assembling a vital arrangement that includes the accompanying four tips will offer little entrepreneurs some assistance with developing a focused on, savvy promoting system:


Use information investigation to figure out who your best purchasers are. Take a gander at basic qualities, for example, age, pay or area, joined with pursuit history information to decide your optimal purchaser’s online persona. This works for B2B marks as well. With regards to business purchasers, take note of the business, income and size of your most faithful clients.

Once you’ve added to a profile for your best clients, target new prospects that have comparable attributes. As opposed to endeavoring to contact new, conceivably uninterested gatherings of people, spotlight on cloning your most steadfast clients first. As a little business, it’s presumable that you have an attempted and genuine client base, so stay with what you know attempts to boost your time and assets.


After you have a client persona characterized, it’s vital to investigate the way your clients take to make a buy. For a few brands, buys require next to no examination and clients change over frequently and rapidly. For others, especially B2B, deals cycles can be long procedures that require different touch points with the brand.

An unmistakable meaning of your clients’ normal way to buy will advise content advancement, personalization and channel methodologies pushing ahead.


No two clients react to promoting content similarly, which implies that no client ought to get the same substance through the same channel as another. Contingent upon where they are in the purchasing cycle or their history with your image, every client should be focused on in an unexpected way.

Another client may react to certain email headlines or advertisement duplicate uniquely in contrast to a rehash or faithful client would. The same goes for certain email and advertisement designs, advancements and rebates. It’s imperative for little organizations to see how clients regularly respond to innovative informing at every phase of the pipe and change content improvement going ahead.


Each of these past steps meets up with regards to channel execution. It’s vital to achieve clients through a key blend of different channels including online networking, show promoting, email showcasing and post office based mail. Taking into account the client persona, the run of the mill way to buy and substance inclinations, advertisers can then pick which channels to utilize and at which recurrence.

A little business’ optimal client may require a few touch points before making a buy, and this current client’s age and wage may decide how and when he or she reacts to certain promoting content. Pick your channels and timing appropriately. Possibly you’ll have to achieve new clients through focused presentation promoting then catch up with a few customized messages so as to rouse them to make that first buy. At last, it’s vital to pull all that you think about the client together with a specific end goal to deliberately pick your blend of channels.

By and large, little entrepreneurs can execute lead-producing advertising effort with little groups and spending plans. The key is recognizing high-potential purchasers and picking the right substance and channels through which to contact them. With the right information and apparatuses, creating and executing a compelling promoting system is workable for everybody.