Taking Leverage over the Automotive Business


The automotive industry has been booming for the past several years as man’s insatiable taste over its design and functionality have to be continuously met.

Recently, renowned sales manager, Richard Shamoon has shared some of the principles he abide by that made him a successful key person in the automotive industry.

You too can be successful in this industry as well. If you are a career driven, personally motivated and a very passionate person, then you are on your way to being your own Richard Shamoon.

Here are some key points that one must remember when entering the automotive business:

Know your product

As with anything that you sell, you must educate yourself deeply with the product you are promoting. Know the ins and outs of it, be prepared to answer your client’s queries and be ready for your rebuttal should you been declined.

Know your client

A great sales person always asks and always listens to what his client has to say. Assess your client’s needs, wants, capability and lifestyle so you will be able to introduce a perfect vehicle suited to him.

Expect to be rejected, but prepare a rebuttal

You won’t always have to make a sale in your first pitch. There are clients who will definitely reject your offer. This should not discourage you but rather should challenge you to come back with a strong rebuttal that will convince your client to buy your product. Make him see the benefits and features of the vehicle you are selling.

Emotional selling

How often do we buy a product because its advertisement touched our hearts? Let’s admit it. There are a lot of times when we buy something because our hearts tell us it’s good for us. There’s nothing wrong with tugging at a client’s heartstring every now and then, as long as you still apply the first three tips above.

With these tips in hand, you now have control over your business. Go ahead and make that first sale today!


Automotive after sales – an article by Richard Shamoon


With profit margins in the new car sales business undergoing continual erosion, high revenues no longer equate automatically with high profits. After knowing and investing in automotive Richard Shamoon knew about its actual marketing strategies.  So, as a result, the new car sales business makes only a small contribution to profits. In fact, the after sales business, long time neglected by automotive OEMs in their business strategies, achieves a significantly higher ROS and is often the most important profit pillar. In Germany, for example, the after sales business generates more than half of profits while accounting for only 23% of revenues (including passenger cars, SUVs and light commercial vehicles). Based on a global growing car fleet and an increasing average fleet age in mature markets, market forecasts show a strongly growing after sales market volume from worldwide 412 bn EUR in 2007 to 718 bn EUR in 2015.

This growth is mainly driven by the rapidly growing service demand in emerging markets where new car sales boost the need for after sales services. The highly profitable after sales business attracts new market players, which enter the market with innovative business models. Today, the after sales revenue is divided between four main after sales service provider groups: OEMs, independent garages, service chains and the do-it-yourself-segment. Many mature automotive after sales markets, with the exemption of North America, are similar to Germany where the OEMs are still predominant with more than 50% market share. In the emerging markets (e.g. Russia), grey market after sales services are strongly established and represent the most important pillar of low price services. On the other hand, there is a noticeable demand for high quality services.

As high quality service substitutes still are widely missing in the emerging markets, the OEMs could currently achieve a higher market share in these markets. Given a growing diversification of the after sales offering, the OEMs face a demanding challenge – maintaining their profitable after sales business in an increasingly competitive environment.

Richard Shamoon

Richard Shamoon is a stand out amongst the best business personnel who earn a living through offering pre-claimed auto’s.shutterstock_58075924ddd

Try not to be over-fixated on offering the item and do as such a lot of persuading to the customer. Rather utilize some inquiries with the goal that you prospect might be capable locate the genuine need of purchasing a utilized auto. Be entranced them and attempt to comprehend them really with the goal that you can settle the negotiations.

You should attempt to observe their state of mind and you can without much of a stretch inquire as to whether it is a decent time to converse with them. One of the errors that sales representatives make is talking a lot without paying consideration on how the prospect is responding. Guarantee that they are completely required in the discussion.

Answer Questions Inquired

When you are posed a question about the auto, answer quickly and afterwards proceed onward. Try not to accentuate on how awesome the auto is; it might show up as though there is some flaw you don’t need them to uncover.

Be Brief

Shun talking an excessive amount of and spotlight on vital points of interest as it were In the event that you have been sharp with the prospect, you may locate some key focuses utilizing their own particular words. Repeat the advantages they had shown they would need to get from the auto.

Welcome them to make a move

At long last, most sales representatives don’t plan the arrangement and they may wind up purchasing somewhere else. Guarantee that you straightforwardly demonstrate you are simply sitting tight for their reaction. Utilizing these basic tips, you can turn into a business person and not a customary salesman. Your shopper may tell you they want to think the purchase over In order to save the sale you must begin dealing and ask them, “If I could would you buy today?” Involve your manager in offering them a deal they can’t refuse. You may make several trips to and from the manager but it will be worth it in the end.

Automotive Skills


With regard to the automotive industry, success depends on developing a range of related personal skills. These skills enable you to work within a high pressure environment where the demands of time and the exact requirements of clients are very important. This article examines some of the automotive skills that Richard Shamoon can help you develop.


This is the ability for a learner to have sufficient knowledge for diagnosis of any failures that may occur in the cause of operating a malfunctioning vehicle, this entails identifying the cause effect in relation to automotive malfunction, synthesize data and offer solutions.


These are necessary skills to interact with fellow employees, supervisors and customers, they should relate in ways that conform with their social, cultural, intellectual and emotions. These skills help automotive operators to establish unity with customers and colleagues in clarifying, facilitating, coaching, consulting, negotiating and sharing.


This is the ability to work in small spaces, have hand to eye coordination and full range motion, perform diagnostic tests, testing achievement while standing or walking while constantly focusing on task in awkward positions.


Automotive operators should possess both gross and fine motor skills sufficient for providing repair techniques, operating equipment with manual transmission abilities. should have skills to calibrate, remove and install automotive parts that range from small, large, delicate and heavy.


Automotive operators should have auditory ability to help them coordinate with the external environment, audibly relate with coming vehicles and diagnose sound problems.


A visual acuity of 6/6 meters is necessary to observe, discriminate changes in color density, ascertain day and night vision to accurately tell liquid and wire color, read operator manual, observe road signs, gauges, scales and chats.


Following what Richard Shamoon wrote on automotive, these will help learners and professionals to have the ability to present professional appearance and implement measures necessary to maintain ones physical, emotional and mental health.



Auto mechanics all over the world greatly vary according to their qualifications. Some specialize in a particular field of the mechanism while others acquire the skills to deal with almost every part of a vehicle. People heavily depend on their mechanics when their cars develop problems and need them fixed in a limited amount of time. Hence, they are required to have some core competencies.

Abilities to diagnose problems
A mechanic should be able to take a look at your car and diagnose where the problem is almost immediately. They should also be specific in fixing the problem at hand, for example if one takes a look at your engine, he should be able to know that the oiling system is faulty, instead of just saying that the engine has a problem.

Develop a personal selling approach
Richard Shamoon, while working at Chrysler, developed an approach to selling that made him hugely successful in the automotive world. He mastered the art of selling quality products that kept the consumers coming back for more while bringing along new clients. Richard Shamoon also kept his customers needs in mind, where he knew what the customers required. This enabled him to know what each customer preferred.

Communication skills
One has to have excellent communication skills. They should be able to translate technical and complicated terms into simple English to enable the average customer to understand every single thing.

Updated technology
Technology in vehicles is constantly changing nowadays, and great mechanics need to be up to date with these changes. They need to do broad research to keep up with the technology, even if it means taking refresher courses.

Good mechanics have leadership skills and can take charge when they are needed. They also share their expertise and teach the other mechanics, who may not be as qualified as they are. They guide them until they are competent and ready to work.